Marketing Analytics

Earlier this week I heard on Marketplace that the banner ad started 15 years ago.  On October 27, 1994 the web site Hotwired.com posted banner ads for Volvo, MCI, Club Med and 1-800-Collect. The click rate was 78%!   Those were the days.

In 2007, BusinessWeek reported that the average click rate on a banner ad was 0.2% according to Eyeblaster , a New York-based online ad firm.  According to Advertising Age, the click rate for display ads has dropped 50% in less than two years.

This entry was posted on Thursday, October 29th, 2009 at 9:32 pm and is filed under Online Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.