http://www.lynneharrold.com/2009/05/29/is-there-a-generational-gap-and-if-so-what-do-we-do/ A blog about marketing, analytics and strategy Fri, 30 Jul 2010 21:02:41 +0000 http://wordpress.org/?v=2.6 http://www.lynneharrold.com/2009/05/29/is-there-a-generational-gap-and-if-so-what-do-we-do/#comment-1604 lynne Wed, 03 Jun 2009 18:00:41 +0000 http://www.lynneharrold.com/?p=242#comment-1604 Recent research by Harvard Business School found that the median lifetime number of tweets is one but 80% of users are following others or being followed by others. Thus, users are using Twitter but most aren't tweeting. For more details see http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html. Recent research by Harvard Business School found that the median lifetime number of tweets is one but 80% of users are following others or being followed by others. Thus, users are using Twitter but most aren’t tweeting. For more details see http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html.

]]> http://www.lynneharrold.com/2009/05/29/is-there-a-generational-gap-and-if-so-what-do-we-do/#comment-1602 Craig Tue, 02 Jun 2009 23:40:38 +0000 http://www.lynneharrold.com/?p=242#comment-1602 John McCain notwithstanding, I'm not so sure that it's simply an age thing... I recently spoke with a friend who is advising an opera company and has recently conducted a web survey. We all know the age profile of the classical music audience but this survey got 50% completion rates amongst those that opened the email or read the DM piece - and half of the subscriber list opened it - so that's about 25% completion of a web survey from an almost-certainly-older-than-median audience... This may really be a class x age x occupation category (let's face it - senior pols have aides to deal with annoying things like email) issue? FWIW I can't see the point of Twitter as there seem to be rather serious limits to the length of posts - but then I'm old! John McCain notwithstanding, I’m not so sure that it’s simply an age thing… I recently spoke with a friend who is advising an opera company and has recently conducted a web survey. We all know the age profile of the classical music audience but this survey got 50% completion rates amongst those that opened the email or read the DM piece - and half of the subscriber list opened it - so that’s about 25% completion of a web survey from an almost-certainly-older-than-median audience… This may really be a class x age x occupation category (let’s face it - senior pols have aides to deal with annoying things like email) issue? FWIW I can’t see the point of Twitter as there seem to be rather serious limits to the length of posts - but then I’m old!

]]>