Comments on: What do you do when your subscribers are dying? http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/ A blog about marketing, analytics and strategy Thu, 11 Mar 2010 04:30:25 +0000 http://wordpress.org/?v=2.6 By: Mark Waterfield http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/#comment-1713 Mark Waterfield Wed, 08 Jul 2009 02:36:34 +0000 http://www.lynneharrold.com/?p=168#comment-1713 In order to acquire new customers you need to create activities or products which are relevant to the younger market at the risk of upsetting the loyal customers. The example of creating a sub brand in your article says it all - There is no more to say on the subject - You are on the money Failure to bring in new younger customers guarantees extinction. If new customers come in you have a chance of surviving to live another day In order to acquire new customers you need to create activities or products which are relevant to the younger market at the risk of upsetting the loyal customers.

The example of creating a sub brand in your article says it all - There is no more to say on the subject - You are on the money

Failure to bring in new younger customers guarantees extinction. If new customers come in you have a chance of surviving to live another day

]]> By: Twitted by Healing_Smart http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/#comment-1712 Twitted by Healing_Smart Tue, 07 Jul 2009 22:19:01 +0000 http://www.lynneharrold.com/?p=168#comment-1712 [...] This post was Twitted by Healing_Smart [...] [...] This post was Twitted by Healing_Smart [...]

]]> By: Craig Alexander http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/#comment-183 Craig Alexander Mon, 09 Feb 2009 22:28:17 +0000 http://www.lynneharrold.com/?p=168#comment-183 This evening I spoke to a friend with significant arts organisation management experience and he bemoaned the dearth of analytic thinking within the arts world - he and I are proposing a rigorous price-elasticity study to a major US opera company to help them think about making their future secure... Perhaps the biggest issue for arts organisations is the more-or-less total absence of analytical thinking within their managerial ranks? This evening I spoke to a friend with significant arts organisation management experience and he bemoaned the dearth of analytic thinking within the arts world - he and I are proposing a rigorous price-elasticity study to a major US opera company to help them think about making their future secure… Perhaps the biggest issue for arts organisations is the more-or-less total absence of analytical thinking within their managerial ranks?

]]> By: Marketing Analytics » Irresponsible, uninteresting, and somewhat immoral http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/#comment-181 Marketing Analytics » Irresponsible, uninteresting, and somewhat immoral Sat, 07 Feb 2009 03:57:41 +0000 http://www.lynneharrold.com/?p=168#comment-181 [...] « What do you do when your subscribers are dying? Feb 06 2009 [...] [...] « What do you do when your subscribers are dying? Feb 06 2009 [...]

]]> By: Craig http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/#comment-177 Craig Wed, 04 Feb 2009 17:25:51 +0000 http://www.lynneharrold.com/?p=168#comment-177 Consider also the apparently successful relaunch of the UK conservative-leaning newspaper "The Daily Telegraph" some years back. A literally dying readership - and a change of focus towards quality sports writing and a freshened approach to all categories may have turned things around. Now how does one translate that experience for arts organisations? Consider also the apparently successful relaunch of the UK conservative-leaning newspaper “The Daily Telegraph” some years back. A literally dying readership - and a change of focus towards quality sports writing and a freshened approach to all categories may have turned things around. Now how does one translate that experience for arts organisations?

]]> By: Craig http://www.lynneharrold.com/2009/01/25/what-do-you-do-when-your-subscribers-are-dying/#comment-176 Craig Wed, 04 Feb 2009 17:21:54 +0000 http://www.lynneharrold.com/?p=168#comment-176 A major recession may be a poor time to take drastic action but the San Francisco Symphony has been championing new music for some years under Tilson Thomas....and has a decent demographic profile from what I've read. I suppose it is a question of "repertoire elasticity" in a way - some fraction of the older audience will be lost as a result of the shift to new repertoire but there will be an offsetting gain in younger subscribers. Of course there remains the problem of charitable giving - the old and more likely culturally conservative are more likely to contribute more.... An interesting problem! A major recession may be a poor time to take drastic action but the San Francisco Symphony has been championing new music for some years under Tilson Thomas….and has a decent demographic profile from what I’ve read. I suppose it is a question of “repertoire elasticity” in a way - some fraction of the older audience will be lost as a result of the shift to new repertoire but there will be an offsetting gain in younger subscribers. Of course there remains the problem of charitable giving - the old and more likely culturally conservative are more likely to contribute more…. An interesting problem!

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