Marketing Analytics

Today’s Wall Street Journal had the following comment by Colleen DeCourcy, chief digital officer at Omnicom’s TBWA:

“Banner ads will be the new junk mail.  More and more, reputable companies won’t be buying up the space around the Web sites you visit.  Clicking these ads will become less and less legitimate as brands will endeavor to do things that add more value to you in the social-media and customer-service space.”

This entry was posted on Monday, January 5th, 2009 at 8:07 pm and is filed under Online Marketing, Social Media.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.