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Jan 05 2009

Quote of the day

Posted by: Lynne in Online Marketing, Social Media, tags: banner ad, digital, Social Media, web banner

Today’s Wall Street Journal had the following comment by Colleen DeCourcy, chief digital officer at Omnicom’s TBWA:

“Banner ads will be the new junk mail. More and more, reputable companies won’t be buying up the space around the Web sites you visit. Clicking these ads will become less and less legitimate as brands will endeavor to do things that add more value to you in the social-media and customer-service space.”

This entry was posted on Monday, January 5th, 2009 at 8:07 pm and is filed under Online Marketing, Social Media.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Quote of the day”

FM Days says: January 6th, 2009 at 7:40 pm

Like television producers, it seems that web companies will have to find more context sensitive ways to promote products or services.
Marketing Analytics » The report of my death was an exaggeration says: May 25th, 2010 at 6:54 am

[...] there is another reported death that I am thinking about. Back in January 2009 I included a quote about banner ads being the next direct mail. I mean no offense to direct mail but the implication [...]