http://www.lynneharrold.com/2008/12/16/what-is-the-value-of-a-banner-ad/ A blog about marketing, analytics and strategy Wed, 08 Sep 2010 22:24:40 +0000 http://wordpress.org/?v=2.6 http://www.lynneharrold.com/2008/12/16/what-is-the-value-of-a-banner-ad/#comment-98 Marketing Analytics » Banner ad redux; how does SodaHead do it? Mon, 05 Jan 2009 00:32:22 +0000 http://www.lynneharrold.com/?p=138#comment-98 [...] and conversion rates of as much as 10 times the industry average.”  As I wrote in an earlier post, click through rates for banner ads are typically much less than 1%.  The click through rate [...] [...] and conversion rates of as much as 10 times the industry average.”  As I wrote in an earlier post, click through rates for banner ads are typically much less than 1%.  The click through rate [...]

]]> http://www.lynneharrold.com/2008/12/16/what-is-the-value-of-a-banner-ad/#comment-85 Lynne Tue, 30 Dec 2008 16:08:29 +0000 http://www.lynneharrold.com/?p=138#comment-85 And yet, companies continue to invest in banner ads. Do they know something we do not or are they hoping that there is a secondary effect (e.g., brand awareness) that is not captured by clicks? And yet, companies continue to invest in banner ads. Do they know something we do not or are they hoping that there is a secondary effect (e.g., brand awareness) that is not captured by clicks?

]]> http://www.lynneharrold.com/2008/12/16/what-is-the-value-of-a-banner-ad/#comment-70 limeduck Wed, 17 Dec 2008 15:56:18 +0000 http://www.lynneharrold.com/?p=138#comment-70 460,000 Google results for "<a href="http://www.google.com/search?q=banner+ad+blocker" rel="nofollow">banner ad blocker</a>" what does this tell you about the value of banner ads? 460,000 Google results for “banner ad blocker” what does this tell you about the value of banner ads?

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