http://www.lynneharrold.com/2008/07/24/direct-mail-is-not-dead/ A blog about marketing, analytics and strategy Thu, 09 Sep 2010 17:07:32 +0000 http://wordpress.org/?v=2.6 http://www.lynneharrold.com/2008/07/24/direct-mail-is-not-dead/#comment-4 admin Mon, 01 Sep 2008 21:14:54 +0000 http://www.lynneharrold.com/?p=10#comment-4 For updating an e-mail list, I recommend an e-mail strategy that engages customers and enables them to quickly and easily update their e-mail address online. A potential e-mail communication strategy could include regular e-newsletters, e-mails about sales or special promotions, and transactional e-mails that are triggered by sales or other events. Links in e-mails and newsletters could take individuals to a registration page, enabling them to quickly update e-mail address and other personal information. Not only is mail an expensive way to fill in gaps in your e-mail list but customers who want to communicate with you on-line will also want a quick and easy way to update their information on-line. For updating an e-mail list, I recommend an e-mail strategy that engages customers and enables them to quickly and easily update their e-mail address online. A potential e-mail communication strategy could include regular e-newsletters, e-mails about sales or special promotions, and transactional e-mails that are triggered by sales or other events. Links in e-mails and newsletters could take individuals to a registration page, enabling them to quickly update e-mail address and other personal information. Not only is mail an expensive way to fill in gaps in your e-mail list but customers who want to communicate with you on-line will also want a quick and easy way to update their information on-line.

]]> http://www.lynneharrold.com/2008/07/24/direct-mail-is-not-dead/#comment-3 limeduck Mon, 25 Aug 2008 13:04:00 +0000 http://www.lynneharrold.com/?p=10#comment-3 I've long felt that direct postal mail had a place in the mix but have never been able to justify the cost. When people inevitably change jobs, their email address usually goes dead, but postal mail sent to them is often delivered to their successors. Post seems to be an expensive way to fill in gaps in your email list, though. I’ve long felt that direct postal mail had a place in the mix but have never been able to justify the cost. When people inevitably change jobs, their email address usually goes dead, but postal mail sent to them is often delivered to their successors. Post seems to be an expensive way to fill in gaps in your email list, though.

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